XTERRA is a global lifestyle brand that champions outdoor enthusiasts in their relentless pursuit of adventure.
As Global Creative Director, I spearheaded a visual and tonal shift for XTERRA, aligning the brand with other leaders in the outdoor lifestyle space. Focusing on branded content and an updated visual identity, I helped XTERRA strengthen its connection with its existing audience, attract new followers, and share the inspiring stories of athletes, artists, and trailblazers worldwide.
X-Discovery: XTERRA's video stories from around the world | Nashville Teaser Reel
